
Iron Deficiency in India
A silent crisis impacting over 500 million lives in India






Our Solution
Improving Daily Iron Intake
Natural Iron
Fruit Bar


Developed with CSIR and clinically evaluated with support from AIIMS New Delhi, the Natural Iron Fruit Bar is a science-backed, food-based solution designed to support daily iron intake.
Each bar provides 9 mg of natural plant-based iron using ingredients like moringa, black sesame, tamarind, beetroot, mango, and other iron-rich foods. Unlike iron tablets, which can cause stomach discomfort or constipation, the fruit bar is gentle on the body and easy to consume regularly.
Designed as a tasty and convenient snack, it fits easily into daily routines, especially for children and adolescents, helping make consistent iron intake simple and sustainable.




Common Questions
What is anemia?
Anemia is a condition where the body lacks enough healthy red blood cells.
Who is affected most?
Women, children, and men in India face high rates of anemia, impacting millions.
What are common symptoms?
Symptoms include fatigue, pale skin, dizziness, heart palpitations, brittle nails, and cognitive difficulties.
People often avoid iron tablets due to side effects and difficulty maintaining daily intake.
Why is iron intake challenging?
How can anemia be prevented?
Consistent iron intake through diet or supplements is key to prevention.
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